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Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.

A digital signage system works by delivering and displaying content such as digital images, video, streaming media and information. The displayed content is filed and the schedule information is edited in the content management system. The data is stored in the CMS and distributed to the media players.

The primary benefit of digital signage is flexibility. content,photos, eye-catching motion graphics, video clips, live streaming feeds, interactive displays, and much more.

Digital signs are ideal for those who need to frequently deliver important messages, run new promotions, or showcase different products. In other words, they’re a great fit for almost any business.

And since a single digital sign can be programed to display an endless variety of custom multimedia, thereby eliminating the need to constantly order new signs, it quickly pays for itself.

The next factor you want to consider is how you intend to create awareness. Whether you’re making changes to your old digital signage solution or deploying a new one, you should inform your audience that they can expect to see new content soon. Work on creating anticipation by advertising your efforts. Consider publishing messages on social networks and displaying a countdown. Get your audience excited so that they are engaged from the get-go.